Salamandra helps clients navigate a highly regulated pharmaceutical industry.
The new website of Salamandra, needed to be updated to reflect its unique personality, celebrate the company’s new brand and elegantly stand out from the crowd, appealing to potential customers and employees.
Work began with a review of the existing website content and structure, which was largely retained but simplified. The main challenge which emerged was to create a diverse and interesting user experience while presenting technical and information-dense services and competencies with a relatively limited visual palette.
Additional accent colours and restrained visual elements were added, while the client was meticulous in advocating for their end user and making sure the result was a true reflection of themselves. The final outcome presents Salamandra in a rich and multi-layered way. The user’s curiosity is piqued and without being overly onerous, the full depth of Salamandra and its people is revealed.
My big respect and thanks to our team in Velvet and our client contacts from Salamandra.
Branding project explained in our website here.
Text by Nele Volbrück, Project lead Joseph Sturm, Developer Vahur Vogt
